Who we are

BAEBOX BOYS is a monthly subscription box for growing-up boys with surprise gifts and positive, confidence-building messages. It's fun to receive and aims to give boys a monthly boost, because growing up can be tough at times. 

We're a family-run business based in Surrey, founded by mum of one Rosie Shelley. Here's a little more about how BAEBOX BOYS came about and the mission of our company:

We started out in 2016 offering a monthly subscription box for girls aged 8-12 years called BAEBOX. Two months into our journey customers started asking for a similar box for older girls with the same positive messages, so we launched BAEBOX TEEN

Then came a request for a box for boys, because it isn't just girls that struggle with self esteem, confidence and issues surrounding body confidence. Many boys do too.

So here we are.  This is BAEBOX BOYS.

If you're new to our brand, our overall mission is to make a positive difference in the lives of both boys and girls at a vulnerable age. We include positive and uplifting messages in our subscription  boxes reminding our children they are special, valued and awesome exactly the way they are. 

It's a colourful box with a powerful message designed to give growing-up boys a regular boost at an age when it's so easy to doubt themselves and question their place in the world. 

To get in touch, email